Earlier today, someone I haven’t spoken to for a while popped up on Steam and asked if I was OK, because I’d been “posting way more politically than usual” of late.
Confused, I asked for more details, since I wasn’t aware I’d been doing anything of the sort, and it transpired that he somehow thought I ran the Twitter account for a certain website that I’m not going to name for reasons that will probably become obvious. (It’s not Rice Digital, the site I used to be in charge of, before you wonder!) I explained that no, that was nothing to do with me, I had never written for that site and I wasn’t even on Twitter any more, which I’m not.
Hopefully reassured, my acquaintance wished me well and that was the end of that.
He got me curious, though, so I went and looked at what the account in question had been posting, and it didn’t take me long to stumble across what the issue was. It seems that the main problem stems from a story the site in question had recently posted that was, in essence, nothing but a rumour with sources that could be called questionable if one was being charitable, non-existent if one was being realistic. The thrust of the story was that it was one of many instances of a supposed conspiracy that “DEI” (Diversity, Equity and Inclusion) consultants are destroying modern gaming.
I’ll address some things up front, because I have spoken about these things in the past, often critically, and I want to make it clear what my own stance on the situation is.
Diversity, equity and inclusion are not bad things. Do some companies and individuals take things a little too far in terms of pussy-footing around protected groups in an attempt to not offend anyone? Absolutely, particularly in the corporate space. Have there been instances of games journalists slagging off games that they knew nothing about because there was sexually suggestive content in them? Most definitely. Both of those things are, I believe, still worthy of criticism. Any creative work deserves to have a fair shake at expressing what its creators want to express without interference, and without those engaging with it treating it in bad faith.
However, this current conspiracy theory — and make no mistake, it really is a conspiracy theory — goes a lot further than those things. The current belief is that a cadre of games journalists and diversity consultants are running an extortion racket on game developers and publishers in the name of making all the women ugly and not white. To these people, if this situation continues unchecked, all of gaming will be completely destroyed, because having the opportunity to select your pronouns in a first-person role-playing game where you play a self-insert avatar is somehow responsible for the complete downfall of western society. It’ll turn all your kids into immigrant transgender gays, I tells ya.
This is, of course, complete bollocks. It is true that the triple-A space has been making some marked steps towards improving diversity in many of its games, but as I’ve argued numerous times both here and over on MoeGamer, the triple-A space is just a tiny piece of the complete behemoth that is the games industry. Just because some triple-A blockbuster game has a woman with “woke chin” (an actual quote from one of these nutcases, criticising the new Joanna Dark for having a wider chin than she used to) does not mean that games with anime titties are going anywhere. Right now, you can play Final Fantasy XIV as a bunnygirl with big tits running around in bra and pants if you want, and Steam is filled with games where you can fuck your aunt. Hell, there are physical releases of Switch games that feature uncensored jizz-filled vaginas. Jizz! In a Nintendo game! (Actually, don’t, you’ll need to do more than blow in the cartridge afterwards if you do.)
Here’s the thing: diversity means that you end up with diverse things. Some of those things will appeal to you, personally, while others will not. Those things that do not appeal to you, personally, are not a personal affront to you. Consider something that you really really love, but which other people don’t seem to get. Now contemplate someone with a completely different worldview to you — be it a differing political ideology, racial background, sexuality, gender identity or any of the myriad other distinguishing characteristics we all have — finding something that they really really love, but which you don’t seem to get. It’s the exact same situation, only you’re seeing it from the other side. Neither of those things cancel out the other.
The longstanding concern that this conspiracy theory stems from is that the growth in progressivism in the games industry — and particularly in games journalism — is somehow going to be responsible for the death of games that push boundaries or cater specifically to those with particular tastes, especially if those tastes are “playing games with conventionally attractive female characters in them”. Well, ten years on from the shitshow that was GamerGate, I think we can say pretty conclusively that this has not happened. If anything, we’re far more likely to encounter boundary-pushing games today than we were ten years ago… arguably to a fault, in some situations, such as with the amount of AI-generated “Hentai”-labeled crap that infests both the Nintendo eShop and Steam.
What we have now is a landscape that has changed. Triple-A may well be taking aim at a more diverse market, and that’s entirely understandable, because with budgets spiralling out of control and layoffs happening left, right and centre, those games have to appeal to the broadest demographic possible. And just because some set-in-his-ways white dude doesn’t like that a new big-budget game has black/gay/transgender/[insert minority group of choice here] people in it doesn’t mean that others won’t like it. It makes the most sense for triple-A to try and include as many people as possible, because, cynically speaking, that’s how you make the money.
But the thing to remember is that none of this is “taking your games away” or “killing gaming”.
I will freely admit that, ten years ago, I had some serious concerns that the strong push for progressivism in games journalism in particular would push certain forms of interactive media underground or possibly even cause them to dry up altogether. I almost certainly made some ill-advised comments during that time which are likely still on this blog and MoeGamer somewhere — but I’ll say now, in 2024, those fears some of us had ten years ago completely failed to materialise, and I’m not afraid to admit that I was wrong about those things.
Triple-A has changed, yes. But ten years ago I wasn’t concerned about triple-A because I’d bounced hard off that part of the industry several years prior — and I still don’t care about triple-A today. I was worried about the games I did enjoy, which were B-tier titles, primarily from Japanese developers and publishers, that had a laser focus on their target audience.
Despite never engaging with triple-A beyond games with “Final Fantasy” in the title, I have never been short of things to play. If anything, I have too many things to play, as my rapidly filling shelves will attest. If I threw triple-A in the mix, I’d really be overwhelmed.
There’s no “great replacement” of video games. There’s no “DEI” or “Modern Audiences” conspiracy to make every woman in gaming ugly. There’s no “extortion racket” causing games journalists to circle the wagons and protect a firm of diversity consultants from the “true gamers”.
There is, however, a problem with intolerance. And it seems to be getting worse, fuelled by conspiracy theories such as this. I’ve seen way more in the way of racism, homophobia and transphobia in Internet comments — particularly in busy, public places such as YouTube and what is left of the burning garbage fire that is Twitter — than ever before.
Just last week I watched an episode of the Game Grumps’ spinoff show Ten Minute Power Hour, in which Arin and Dan got gussied up as drag queens with the assistance of a professional. While there were plenty of comments in support of the episode — particularly as it aired during Pride Month, which is ongoing as I type this — there was some serious ugliness further down in the comments below where the moderators had been doing the majority of their work.
I’d say I was kind of shocked, but I’ve seen this intolerance and outright hatred rising over the last few years, and it’s not pretty at all. It was particularly shocking to see it in the comments of a Game Grumps video, though; while the Grumps have toned down some of the more colourful elements of their humour over the last 10+ years — no more “Sad Hoshi” in an exaggerated faux Japanese accent, for example — they certainly have not, in any way, abandoned who they are or the overall vibe their humour creates. What has changed, however, is how vocal the intolerant and hateful have become.
Browsing Twitter as I was earlier, I stumbled across an absolutely enormous thread by one fan of the website that started this whole discussion, collecting “evidence” of the supposed conspiracy — actually just screenshots of games journalists saying that maybe this website shouldn’t report on stupid rumours without even attempting to verify them, or commenting in support of progressive talking points. As I scrolled through page after page of this guy collecting these tweets, all I could think of was the old wisdom that if more and more people seem to be against you, perhaps you are the one who actually has the problem.
Look, I have absolutely no time for the militant end of the left wing. I find them insufferable, tedious and just plain annoying. But I feel like I’m seeing a lot less of them these days; the problem we have right now is coming from the opposite end of the spectrum. And it is a problem. When people like me, who have long made a specific effort to try and steer as clear as possible of anything even vaguely politically charged or controversial, are noticing an uptick in intolerance and hatred, there’s definitely an intolerance and hatred problem.
It may be a cliché to say, but it sure would be nice if we could just all get along. We’re talking about video games, after all.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful.
I'm Not Doctor Who 
To be honest, as someone who went right wing and believed in such things to someone who have developed an extreme aversion to their politics and now firmly on the left. One thing that got to me in honestly is how this culture war has shown how ineffectual they are. They don’t make games, they don’t realize they are a captive audience who doesn’t see the key is in front of them to make what they want and instead spend their time shaking their prison bars in utter contempt of their inmates across the room who cannot be bothered with the fake signs of kindness and politeness the prison guards are showing as of late. They are focused on making the best out of their bad situation in life that is steadily going worse which includes games and media being delisted for a tax cut. But the right wing reactionary has always been proven to be a parasitic existence from it’s inception, with no creation in their goal to try and futilely destroy an industry too big to fail.
That said, the right wing isn’t just found in the states and UK, their support base also stems in places like Southeast Asia where mobile gaming is popular and still panders to them not because they care but because the quality of gaming there is so bad that a PNG collector with attractive women can win them over but they remain threatened by the presence of anything that breaks their lull of security.
That said I do want to see their safe spaces gone, as long they think they have voice they will keep screaming even as their voices go hoarse and I would prefer an “all quiet by the peanut gallery” that Sony did for TLOU2
Thanks for sharing your story — I don’t think it’s an unusual one at all. I wouldn’t say that I ever drifted onto the actual “right” as such — my fundamental beliefs, if I had to pin them down, have always been a bit left of centre — but I completely understand how and why people got drawn into that side of things, particularly at the height of GamerGate.
There were lots of people feeling disenfranchised and disillusioned with the state of things around then, and it was frustrating — I felt that frustration and expressed that frustration, and thus often found myself on the periphery of GamerGate, which ended up costing me a lot of friendships, unfortunately.
But you’re absolutely right — ten years later, the right wing end of things haven’t really achieved anything. They’re more visible, yes, and I think that’s a bit of a problem when it comes to the homophobia, transphobia and racism you see in YouTube comments and suchlike these days, but they haven’t actually achieved anything such as, like you say, making their own games.
Sure, there are stupid meme games like that Alex Jones run and gun game that did the rounds a little while back, but they’re not creating anything on a larger scale themselves — and the games that do fit in with what they want (not necessarily from a “right wing politics” angle, simply those games with a laser-focused audience I talked about above) still end up going ignored.
As some commentators say, it often feels like it isn’t really about the games themselves.